Jacob’s Mini Cheddars launched limited edition range

Pladis is infusing extra flavour into snack time with the launch of a limited edition range for its £82m Jacob’s Mini Cheddars brand

Dialling up the brand’s ‘baked with real cheese’ USP, Jacob’s Cheesy Specials include two ultra-cheesy variants – Jacob’s Mini Cheddars Smoked Cheddar and Jacob’s Mini Cheddars Cheddar & Roasted Tomato.

The duo targets the cohort of younger shoppers who are seeking bold, trending flavour and follows a strong track record of successful flavor additions to the Jacob’s Mini Cheddars lineup.

“We know from both our own research and the impressive, continued growth for Jacob’s Mini Cheddars, that cheddar-based flavours are some of the most popular among savoury snacking shoppers,” said Asli Akman, marketing director for at Pladis UK&I.

“The good news is cheese is kind of our thing. And when you couple this with the fact Jacob’s Mini Cheddars is a top 10 bagged snacks brand [in the UK], it’s safe to say we’re confident that we’ve hit the mark with our new extra cheesy range.”

Both flavours are rolling out in Tesco in multipacks of 6 x 23g bags (£1.75), while Smoked Cheddar will also be launching in a 90g (£1.25) in independent retailers. A nationwide launch into multiple grocery, convenience, and wholesale follows in April.