Heart-shaped Cheerios
Cheerios is bringing back Happy Heart Shapes in honor of American Heart Month (February) – but with a new twist.
To celebrate five years of Happy Heart Shapes and the role the General Mills-owned brand can play in supporting Americans who want to live a heart-healthy lifestyle, Cheerios has launched special-edition boxes featuring names of those who inspire you to make heart healthy choices.
In addition to tags like Mom, Friend, Grandparents and Family (in both English and Spanish) – available from retailers across the US – fans can go online to order personalized yellow boxes featuring any name (within 18 characters) for $20. Available while supplies last.
With more than 100 million Americans having some form of heart disease, Cheerios understands how important heart health is. The breakfast cereal giant is hoping the campaign will remind people to take care of their heart not only for themselves, but for those who mean the most to them.
The name boxes are a great way to remind people that apart from the convenience and great taste, Cheerios are made with whole grain oats, which can help lower cholesterol as part of a heart healthy diet.
“From being there to cheer on your kids’ activities to laughs across the breakfast table – these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” said Kathy Dixon, senior brand experience manager for Cheerios.
“This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”
Special-edition boxes are available in flavors – Original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana and Apple Cinnamon.