Chupa Chups x Lolly Poppin Collab
Perfetti Van Melle and Kinrise have been paired by Australian brand extension agency Asembl to launch two iconic flavours for Poppin’s first-ever collab in its 30 years of history.
Lolly Poppin Chupa Chups Cola and Lolly Poppin Chupa Chups Strawberry & Cream feature popcorn made from 100% Australian-grown corn, coated in Chupa Chups’ bestselling flavours for a candy crunch sensory experience.
With no artificial colours or flavours, the Lolly Poppin Chupa Chups snacks contain 23% whole grain and less than 120 calories per serve.
“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Marta Ballesteros, Perfetti Van Melle area licensing manager.
“They have developed the perfect snack for all. Consumers will be captivated immediately by the colourful and pop design of the packaging followed by its delicious taste.”
Added Tracey Fitzsimmons, Kinrise Poppin brand marketing manager, “We are thrilled to be launching this new Lolly Poppin popcorn range with Chupa Chups. The same great taste of Poppin popcorn but now coated in Chupa Chups’ bestselling flavours, Strawberry & Cream and Cola that everyone loves. This exciting brand collaboration will generate lots of excitement in the category as consumers get to have their favourite brands in one delicious snack.”
Suitable for both vegetarians and vegans, the Lolly Poppin Chupa Chups are available from Woolworths and independent grocery stores across Australia.