Boundless' New Listingd
The purveyors of ‘gut happy’ snacking has won a host of national listings for its successful snacking portfolio.
The rollout in Ocado, Asda and WHSmith include two new chip flavours – Smoky Bacon and Sour Cream & Onion – along with convenient new formats for its Nuts & Seeds mixes (now available in 25g grab-and-go Boost bags and 90g sharing bags).
The activated snacks feature 100% natural ingredients and are packed full of gut-friendly fibre and nutrients. The full range is also gluten-free and plant-based.
“If you have a gut, you need to look after it. That’s why we’re on a mission to bring gut happy snacking to the masses and are thrilled to be driving this forward with a hat-trick of retailer wins,” said founder Cathy Moseley.
“We take 100% natural ingredients and through activation make them even better, creating great-tasting snacks that will keep you and your gut happy. Along with the new listings, we want to meet even more consumer snacking needs and have done just that with our extended range of formats and more accessible flavours.”
Ocado is listing all four of the brand’s chip flavours, including Smoky Bacon and Sour Cream & Chive, Sea Salt & Cider Vinegar and Chipotle & Lime, (£2/80g), plus two of the Nuts & Seeds mixes; Sweet Chilli and Orange & Maple Syrup (£2.60/90g). Asda is taking the new chips across 147 stores, along with two of the Nuts & Seeds mixes in 256 stores, while WHSmith will stock the 23g Chips NPD in leading stores (£0.99/23g pack).
The snacks are also available to independents via Wholesalers including Cotswold Fayre, Delicious Ideas, DDC and Epicurium.