Bread

The French consumer's attitude towards baked goods is rapidly shifting. Pic: GettyImages/stockfour

Guest article

Understanding the French consumer attitude towards baked goods

By Gill Hyslop

With the advent of everything from online shopping to trends like ‘good for me and ‘good for the Earth’, insights show the French consumer’s attitude to baked goods is rapidly changing. Andrew Crofts, senior research analyst at FMCG Gurus, delves deeper.

Two categories are trending in baking right now, according to Lesaffre's Bill Hanes: pizza and sweet baked goods. Frozen pizza is one area that Delavau has focused plenty of attention. Pic: Getty Images/Adrian Black

A year with Lesaffre propels Delavau into ‘clear label’ future

By Kristine Sherred

The baking ingredients company has leveraged its food science expertise to complement its parent company’s commercial reach. We spoke to both companies at the International Baking Industry Expo (IBIE) about what’s trending in bakery, and it reaches beyond...

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