One lucky King’s Hawaiian bread fan will win $1 million by sharing Aloha Spirit

By Gill Hyslop

- Last updated on GMT

Guy Fieri's Beer Braised Bratwurst Sliders on King's Hawaiian buns. Pic: King's Hawaiian.
Guy Fieri's Beer Braised Bratwurst Sliders on King's Hawaiian buns. Pic: King's Hawaiian.

Related tags King's Hawaiian sweepstakes Bread Guy Fieri sliders

Slider Sunday – conceptualised by the Los Angeles-headquartered family-owned bakery manufacturer – is a weekly gathering of friends and family to share the popular mini hamburgers; but this year, the brand is dialling it up with the Slider Sunday Million Dollar Showdown.

King’s Hawaiian began life as Robert’s Bakery, founded by Robert Taira in Hilo, Hawaii, in the late 1950s. Fast forward to 2022, and the small, artisanal bakery has grown into a household brand, particularly known for its soft, fluffy and sweet Hawaiian bread.

To celebrate its role as MVP (most valuable player) of the tailgating taking place over the US football season, King’s Hawaiian is kicking off a search for the ultimate game day slider, bequeathing a whopping $1 million to the creator of the standout recipe.

Fans need to register for a chance to win. They are also invited to vote for their favourite slider during weekly Showdowns and play games like Flick Football and Wordler to gain more chances to grab hold of that grand prize.

Biggest consumer sweepstakes ever

“There’s no better time to execute our biggest consumer sweepstakes ever than during football season, because Slider Sunday and tailgating just make sense together,”​ said Chad Donvito, president at King's Hawaiian.

“Our hope is that the Slider Sunday Million Dollar Showdown gets fans excited about the things that make both Slider Sunday and tailgating so special – great food paired with great company – as they root for their favourite teams all season long.”

Guy Fieri King's Hawaiian

Sliders got their moniker in the 1940s from US Navy sailors because of their extreme greasiness. In just one or two bites, the miniature burgers would slide right down.

King’s Hawaiian introduced Slider Sunday earlier this year to highlight the Aloha Spirit, a uniquely Hawaiian approach to hospitality, based on graciousness, generosity and a commitment to making everyone feel part of the King’s Hawaiian ohana​ (extended family).

For three generations, the company has been producing original recipe Hawaii-inspired hamburger buns, slider buns, pretzel bread and sandwich breads, among others. The company operates baking facilities in Torrance, California, and Oakwood, Georgia.

Earlier this week, the brand announced a year-long collab with TV chef and restaurateur Guy Fieri, showcasing King’s Hawaiian essential role of every sandwich in its new marketing campaign.

The Slider Sunday Million Dollar Showdown Sweepstakes ends of 12 February.

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