Utz and Grillo's clean label potato chips
Boulder Canyon – a line of better-for-you, kettle-style chips by Utz Brands – has teamed up with Grillo’s Pickles to launch a limited edition Classic Dill Pickle Flavoured Kettle Style Potato Chips.
The partnership is rooted in both brands’ love of crisp and clean snacks and is the second time the pickle brands has teamed up with Utz to create a dill-lightful snack.
“We are stoked to run it back with Utz Brands to give our favourite snack lovers another special collaboration,” said Eddie Andre, VP of Branding at Grillo’s.
“Our first partnership with Utz Brands was a huge success, so I can only imagine how our customers are going to react to this new pickle forward chip with Boulder Canyon.”
The Classic Dill Pickle Chip boasts a combo of dill, garlic and the tang of vinegar combined with a kettle-style potato chip made with avocado oil. The chips are a better-for-you option that are also non-GMO verified, gluten-free and kosher-certified.
“Boulder Canyon fans enjoy elevating their snacking experiences with innovative and distinctive flavours,” said Stacey Schulz, senior VP of Marketing for Utz.
“The new Grillo’s Classic Dill Pickle flavoured potato chips perfectly blend fresh, crispy, salty, and dill pickle flavour – they’re simply delicious.”
The limited time only snacks are available in 5.25oz packs at retailers – including Whole Foods Market, Sprouts, Fresh Thyme and Better Health Market – across the US.