Lay's
Are you ‘chips in’ or ‘chips out’?
Lay’s fans know that potato chips in a sandwich is a match made in heaven. In fact, the company’s 2022 Summer Sandwich Flavor Evaluation Report found that nearly three-quarters of consumers give ‘chips in’ the thumbs up.
But now, Lay’s wants to know once and for all – is it best to keep the #ChipIN or #ChipOUT of the sandwich?
For those who can’t pick a side, Lay’s is making the choice easier with three sandwich-inspired potato chip flavours, offering the best of both worlds in one bite.
Lay’s BLT Sandwich combines the flavours of smoky bacon and tomato in a savoury, crisp spin on one of America’s most beloved sandwiches.
Lay’s Wavy Cuban Sandwich combines the traditional flavours of pork and cheddar cheese in a fresh take on a classic sandwich.
Baked Lay’s Buffalo Chicken Sandwich is the first limited time offering ever for Baked Lay’s and delivers flavours of cheese and zesty buffalo sauce.
Potato chip and sandwich fans alike are also invited to head to TikTok to stake their claim as team Lay’s #ChipIN or #ChipOUT.
All three newbie flavours are rolling out in retail across the US.