Kallø
The better-by-nature snacking pioneer has extended its Veggie Cakes range with the launch of Sea Salt & Cider Vinegar jumbo pack.
Responding to continued consumer appetite for new flavour combinations – as well as the growing demand for functional ingredient products – Kallø’s latest Veggie Cakes format combines premium flavours in a high-fibre cake, packed with plant proteins.
The vegan, HFSS compliant and gluten-free snack is made from lentil and peas, and is available in 122g packs containing 13 jumbo-sized cakes.
The new flavour extends Kallø’s innovative Veggie Cakes range, which first launched in 2020 and has seen +6% YA growth, in innovative flavours that include Spinach & Pesto, Beetroot & Balsamic, Caramelised Onion Chutney and Tomato Salsa, Lime & Coriander,
“With a repeat purchase rate of 33%2, Veggie Cakes are driving up purchase among those looking to diversify their snacking choices and younger consumers seeking out trending flavour combinations,” said Adele Ward, Kallø marketing and category director at brand owner Ecotone UK.
“We’re focused on creating products that are better by nature – making healthy eating simple without compromising on taste. Our Veggie Cakes have been hugely successful, tapping into the growing consumer trends towards plant-based products and functional ingredients.
“Our latest SKU, in one of the year’s most sought-after flavour combinations, is perfect for consumers who want to switch up their snacking with a product packed with plant-based goodness.”
The lentil and pea-based snacks are available in Waitrose for an RRP of £2.50.
