Walker's Shortbread
The shortbread brand has unveiled its range for Christmas 2022.
Showcasing Scotland at its finest and a must-stock for retailers looking to get their share of seasonal sales, the range is housed in a new-look, distinctive festive design – reflective of the brand’s recent rebrand – and offers a multitude of new products, festive flavours and diverse formats, including stocking fillers, tree decorations, assortment boxes and keepsake tins.
While festive favourites remain in this year’s line-up, including Festive Assortment Boxes, Festive Shape tins and seasonal keepsake Tins, this year’s range sees the launch of brand-new products, such as tree decorations each containing two Walker’s Shortbread favourites, either Fingers or Stars, as well as the Walker’s Shortbread Scottie Dogs complete with a playful ‘Rudolph’ makeover.
A first for Walker’s Shortbread is the Prestige range. A gourmet selection available directly from Walker’s and exclusively at Selfridges, the collection includes Luxury Mince Pies, the Festive Shortbread Assortment and Gifting Tubes with flavours including Spiced Demerara and Cranberry & Clementine.
The Walker’s Shortbread advent calendar is returning for 2022. With a distinguished new look, the contemporary book-style design is adorned with Walker’s iconic tartan, gold embossing and stylish snowflakes, featuring playful illustrations when opened, and packed with Walker’s Shortbread favourites behind each door.
Ensuring gluten-free consumers don’t miss out on the delicious indulgence, the Walker’s Shortbread Gluten Free Assortment is filled with delicious, gluten-free favourites.
And of course, a staple across the festive celebrations, the festive range includes three formats of Mince Pies. Walker’s Shortbread Luxury Mince Pies, filled with vine fruits, tangy peel and spices are available in packs of four or six as well as a Mini offering containing nine bite-sized Mince Pies.
“With new products designed to inspire consumers and meet the demands of the gifting season, we are delighted to unveil our festive range for 2022,” said Nicky Walker, MD of Walker’s Shortbread.
“We place huge value in providing our customers with a breadth of seasonal sales opportunities and demonstrating our continued commitment to diversify and cater to wider audiences.”
The full Walker’s Shortbread festive range is available online, as well as in multiple UK stockists including Sainsbury’s, Waitrose, Co-op, Nisa, World Duty Free, Moonpig and independents, for an RRP between £2 and £17.99.
