All news articles for July 2020

Bakery producers have a great opportunity to fortify their goods. Pic: GettyImages/Say-Cheese

Guest article

Concerns about health create opportunities for fortified bakery products

By Gill Hyslop

With fears of a second wave of the virus mounting, consumers are looking to make improvements to their diets to maximise their health and reduce vulnerability to illness, opening opportunities for bakery producer, writes Mike Hughes, head of Research...

Bulk food xray inspection system. PicL Mettler-Toledo

Guest article

How to reduce business risk post COVID-19

By Gill Hyslop

As manufacturers grapple with the new reality of the post-COVID-19 world, Paul Lerigo, marketing manager for Mettler-Toledo Product Inspection, says it is more important than ever that costs are controlled and productivity optimised, with minimum risk...

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

By Mary Ellen Shoup

King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...

Are you challenging the status quo to bring fresh ideas to market? Pic: GettyImages/Paul Campbell

Warburton forms JV to support disruptive UK bakery brands

By Gill Hyslop

UK-based bakery giant Warburtons has formed a joint venture (JV) with independent business accelerator Mission Ventures to provide financial and mentoring support to UK bakery businesses that are willing to challenge the status quo and bring fresh ideas...

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

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