Frito-Lay reminds snackers to invest in kindness - now more than ever

By Gill Hyslop

- Last updated on GMT

Frito-Lay's Packed with Kindness packaging prompts consumers to Think Kindness. Pic: Frito-Lay
Frito-Lay's Packed with Kindness packaging prompts consumers to Think Kindness. Pic: Frito-Lay

Related tags PepsiCo Frito-Lay Think Kindness coronavirus

PepsiCo’s Frito-Lay is expanding on its Snackable Notes programme to spread even more acts of kindness, at a time when the world needs it now more than ever.

The single-serve bags of Frito-Lay Variety Packs are rolling out in ‘Packed with Kindness’ packaging, which prompt consumers to “Send a handwritten Thank You note” and “Ask someone how they’re feeling” – great reminders for any age.

The snack giant is also donating up to $250,000 from purchases of Frito-Lay Variety Packs to Think Kindness,​ which works to encourage measurable acts of kindness in schools and communities around the world.

In the US, the non-profit’s dynamic speakers visit schools across the country each year to spark Kindness Movements, inspiring students to take action and change the world.

According to Think Kindness, each act of kindness – no matter how small – has an unforeseeable ripple effect that makes the world a better place. Every person on this planet can think of at least one kind act that made your day a little brighter, it adds.

And it’s not letting the coronavirus outbreak hamper its efforts, now bringing people together virtually, as well.

Frito-Lay is also inviting consumers to take part in its Kindness Challenge by downloading a worksheet from​ to keep track of their family’s random acts of kindness (especially important after months of lockdown at home).

Frito-Lay Variety Packs is one of many Frito-Lay North America brands, the $15bn convenient foods division of PepsiCo. The packs features pre-portioned single servings of its popular brands, including Cheetos cheese flavoured snacks, Doritos tortilla chips, Fritos corn snacks, Funyuns onion flavoured rings, Lay’s potato chips, Rold Gold pretzels, Smartfood popcorn and SunChips multigrain snacks.

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