Gold Award – will bakery packaging ever be the same?
Honoured for excellence in innovation and waste reduction, Pepperidge Farm Deli Flats thin rolls and Goldfish Sandwich Bread Packaging promises to bring new life to bakery aisle and change the way bread is displayed, said the jury.
It features a horizontal flow wrap package made of a film lamination that provides excellent seal strength, tear resistance and increased barrier for longer shelf life. It also has reverse printing process to give added shelf appeal.
Traditional closures are replaced with a pressure-sensitive Sealstrip closure that provides excellent re-sealability. Removal of the tray component enables 65% less material to be used. A quarter more packages can be shipped in the same amount of space as the original package, resulting in reduced transportation costs.
“This is an outstanding example of how innovation can be simple and affordable for consumers, while making a splash on store shelves.” said the judges.