Campbell Soup’s global biscuits and snacks division has brought Tim Tam single-serve packs to the US and has set about educating consumers on the Tim Tam Slam.
Australian biscuit brand Tim Tam has entered the US market for the first time after the company decided to cater to the US consumer demands for on-the-go snacks, with a distribution deal with Connecticut-based commercial bakery Pepperidge Farm.
Arnott’s has sought to reassure retail customers and consumers its popular Tim Tam biscuits are available across Australia despite its pricing spat with supermarket chain Coles.