Frito-Lay North America

Frito-Lay has a long history of helping others and creating a brighter future for those in the many communities it serves. Pic: GettyImages

Frito-Lay is making a real impact in real communities

By Gill Hyslop

The Texas-based snack giant has earmarked $100k in scholarship funding for college students who are uplifting and leading their communities; kicked off the third year of Building the Future Together, which serves nearly 1,000 disadvantaged families each...

Since its inception, the WSF has invested over $100m to help shape the lives of millions of girls and women excel in sports. Pic: GettyImages

Frito-Lay goes ‘all-in’ with women’s sports

By Gill Hyslop

The global snacking giant has expanded its ‘All-In with Frito-Lay’ initiative through a $400,000 contribution to the Women’s Sports Foundation (WSF), a US non-profit that expands access and opportunities for girls and women in sports.

Lay's has set up a hat trick of fun for fans of FIFA World Cup 2022. Pic: GettyImages/cynthzl

Frito-Lay kicks off FIFA World Cup campaign

By Gill Hyslop

North America’s largest food company is capitalising on one of the most popular sporting events around the globe with an interactive online fan experience and three limited-time varieties inspired by teams playing in the final – but best off all, a trip...

Frito-Lay takes snacking to new heights by teaming up with Mario Lopez, Martha Stewart and Mark Morrison.

Are you ready to savour the moment with iconic celebs?

By Gill Hyslop

PepsiCo’s Frito-Lay is ramping up the action by joining forces with three celebs who know a thing or two about how to reach iconic status – including American domestic goddess Martha Stewart and actor Mario Lopez, and British R&B singer Mark Morrison.

Celeb chef and author Carla Hall is cooking up inspiring ways to reinvent leftovers from Fourth of July celebrations. Pic: Frito-Lay

Tostitos extends Fourth of July celebrations by taking on food waste

By Gill Hyslop

Frito-Lay North America’s popular Tostitos brand is upping the ante on fighting food waste by teaming up with celebrity chef and author Carla Hall to launch Next Day Delicious, a bite-size cooking series to help consumers transform leftovers into new...

The Doritos Gamer Pack.

THE PACKAGING CONFERENCE 2014

Frito-Lay: Packaging must 'delight' snackers

By Jenni Spinner

A Frito-Lay leader says that for creative packaging ideas to work, developers must put the consumer first and create packs that “delight” the shoppers they’re targeted at.

Mexico and India important for snacks growth, says PepsiCo CEO

PepsiCo reports snacks stable amid Q2 profit drop

By Kacey Culliney

As PepsiCo reported a 21% drop in overall profits for Q2 earnings today, snacks are holding steady thanks to global NPD investments and strong growth in Mexico and India, according to the CEO.

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