Finsbury Food Group has again teamed up with Bosh! to launch Brilliant Brioche Buns, Seggiano is dialling up the excitement after a muted Christmas last year and Cinnamon Toast Crunch is giving teens exclusive access to premium merch.
The packaged consumer goods giant is adding a new Cinnamon Toast Crunch line at its plant in Covington, Georgia, along with a $37m refurbishment of its plant in Cedar Rapids, Iowa.
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
General Mills has brought back French Toast Crunch cereal to US shelves but has reformulated the product to align with “current nutritional goals”, it says.