The expansion of the Covington facility – opened in 1989 – will add a further 40 employees to the current 400-strong workforce.
According to a communications post by a General Mills employee, plans for new Cinnamon Toast Crunch production line is ‘one of the largest capital projects in General Mills history’.
“General Mills has a long legacy of making food the world loves, right here in Georgia,” said Roxie Simon, plant manager of the facility.
“Cinnamon Toast Crunch is one of our most beloved brands as the No. 2 cereal in the United States, and growing. We are proud to partner with the state to create new jobs, tap into some great local talent, and expand our capacity to make even more of this family favourite in Covington.”
Griffin Bell, senior associate brand manager for Cinnamon Toast Crunch, added, “This new line will give us the opportunity to expand our capacity and accelerate the brand.”
General Mills is also ploughing in $37m to upgrade its Cedar Rapids plant, which makes cereal, frosting and dried fruit snacks.
The money will be used to modernise an existing line with new, more efficient machinery and equipment to increase production capacity. The project is expected to create 50 jobs.