A recent poll of 2,000 Brits by BakeAway highlights the generational differences when it comes to alternative nutrition trends – with Gen Zers most likely to try a free from product this year; Millennials considering the dietary switch; and Boomers being...
The pandemic really kickstarted the home baking trend and while figures might have slightly dwindled, Packaged Facts reported that around 31% of people baked at least once a week in 2022. And with the Great British Bake Off well underway on TV screens...
Research by pastry and dough manufacturer BakeAway has revealed that Britain is a nation of bakers - with almost a third deeming themselves ‘experts’ - but there remains a marked lack of interest in taking it up as a profession.
