The snack brand that’s on a mission to make healthy, organic, less-processed and sustainable snacks more accessible to everyone – has teamed up with Thrive Market, the health-first membership for conscious living, to release a new flavour.
Exclusive to Thrive Market’s 1.2m members, the LesserEvil x Thrive Market Elote flavour is a co-branded creation, inspired by the grilled corn on the cob piqued with notes of peppers, cheeses and spices in a tried-and-true popcorn snack.
Available to all of Thrive Market’s members within the continental US, the new variant is sure to be a winner alongside LesserEvil’s other crowd favourites like Olive Oil, Salted, Vegan Butter and Sweet & Salty.
The collaboration is exclusively available online starting on 30 November for an RRP of $2.99-$4.99.
"We're thrilled to launch the Elote flavour popcorn to our members," said Nick Green, Thrive Market's co-founder and CEO.
"Our members love unique, ethnic flavours and we love partnering with brands who share our commitment to sustainability. We couldn't be more excited to bring this product to market with LesserEvil."
The new collection is packed using Neo Plastics, an organic additive that transforms traditional plastic packaging into a sustainable packaging solution made for disposal in landfills.
Once Neo packaging is collected and ends up in a landfill, it accelerates the natural microbial digestion of the packs. During this process, biogases are released and can be collected and turned into clean, renewable energy which can be used to power communities.
“We are thrilled to expand our relationship with Thrive Market and introduce these new co-branded products that align with our mission of making organic, less processed snacks more accessible to everyone,” said Charles Coristine, president and CEO of LesserEvil.
“These new snacks leverage our partnership with NEO Plastics packaging and help propel us on our journey to our goal of becoming the most sustainable snack food company on the planet. We're excited to leverage the Thrive Market platform to expand our footprint and further propel us toward this goal.”