For the past 50 years, the family-run company has mastered the production of high protein meat snacks, growing its portfolio to include beef jerky, beef sticks and kippered steak. The second largest beef jerky company in the world has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon, since 1969.
The brand announced growth of more than 30% in 2021, despite increasing supply chain issues and an all-time high cost of raw materials. In fact, Old Trapper’s growth outpaced category growth for the third consecutive year, driven by an uptick in all retail categories, specifically grocery and convenience store sales, which showed continued strength throughout the US.
In 2022, Old Trapper commissioned additional smokehouses to increase its smokehouse capacity by 40%. It also led the category in innovation with the addition of two new packaging lines that increase packaging capacity by more than 40%.
In April, Trapper roll out 18oz bags of beef jerky in grocery, club, and convenience stores across the US. The largest package on the market to date, the family size is a result of consumer demand for larger, sharing sized bags. All four of Old Trapper’s signature flavours – Old Fashioned, Peppered, Teriyaki and Hot & Spicy – are now more accessible than ever.
“We listen closely to what our customers are wanting, and they have told us they want more beef jerky in the bag,” said Robert Leary, chief marketing officer of Old Trapper.
“Now available nationwide, not only is this the largest bag available today, but each piece of beef jerky in an Old Trapper 18-ounce package is tender, deliciously savoury, and smoked to perfection.”
Old Trapper 18oz family sized bags of beef jerky are available at retailers nationwide for an RRP of $21.99.