More treat than trick
Bakkavor-owned brand, The Delicious Dessert Company, is making Halloween frighteningly delish this year with two spooky additions to supermarket shelves across the UK.
Halloween Profiteroles are covered in a ghoulish orange fondant, oozing with cream and finished with a dark chocolate lacing, while Mummified Eclairs are filled with sinfully rich choc mousse and wrapped in white chocolate lacing. Both products are rolling out in Tesco’s and in Sainsbury’s (from 25 October).
The new product launches follow a series of other launches this year by The Delicious Dessert Company, including American-style Long Johns in June, and a range of quintessentially British eclairs to mark the Queen’s Platinum Jubilee.
“Halloween this year is about lifting spirits in more ways than one, and this is just what we hope to do here,” said Claire Smith, head of Insight at The Delicious Dessert Company.
“We are excited to bring two limited edition products into stores around the UK. This builds on the other launches we have had this year, which have surpassed expectations. As with our other ranges, these limited-edition Halloween cakes give a twist to a popular classic, as we set about re-inventing popular dessert products for a new age.”