Swooning for caramel
Mrs Crimble’s – the gluten-free bakery brand by Ecotone UK – is tapping into the ongoing flavour trend for caramel with a six-pack of Caramel Macaroons.
Mrs Crimble’s signature coconut macaroons, the indulgent new cakes are available now in ASDA stores nationwide, RRP £1.50.
A great treat to chase away the Autumn chill, Mrs Crimble’s Caramel Macaroons are light and moist in texture with a golden appearance.
The newly-released Caramel Macaroons are the latest product innovation from the popular British brand that has specialised in gluten-free cakes, bakes and nibbles since 1979.
Today, the brand is a stalwart in the free-from cakes category and holds the largest market share at 41%, according to IRI data to 10 September 2022. Mrs Crimble’s Big Choc Macaroons is a UK number one, accounting for 18% of all free-from cake sales.
“Caramel and salted caramel are a beloved flavour trends, especially in cakes, and felt like a natural fit for Mrs Crimble’s cult macaroons,” said Bryan Martins, Mrs Crimble’s marketing & category director at Ecotone UK.
“The sweetness of the caramel marries perfectly with the coconut base and moist texture of the macaroon, resulting in a truly indulgent and delicious treat for all to enjoy. We’re confident the new product will perform well with consumers looking to cosy up in the colder months and treat themselves to a delicious free-from cake. Gluten-free shoppers shouldn’t have to miss out on the delicious taste of a caramel cake and now they don’t have to.”
On shelf now, the distinctive pack design features the inviting caramel colours together with Mrs Crimble’s recognisable pink hearts and endearing wooden spoon character, who has a growing social media fan base.
Available from leading retail outlets nationwide.