News & Analysis on the Bakery and Snacks Industries
The planned snacker
By Kacey Culliney
- Last updated on
The large majority of consumers (79%) are snack planners who eat at their snacks at home. And a large chunk of these consumers also snack with family and friends (68%). These snackers also like to keep a few favorites in rotation.
The planned snacker is more likely to buy from the snack aisle (63%) and just over half know what they want before they get to the store.