2014 Sweets and Snacks Expo
Hershey minty chews slide into functional packaging
Ice Breakers Cool Blasts are a hybrid of gum and mint—they disappear after a few chews, leaving the minty flavor behind. Packaging on the product (new enough that Hershey didn’t even have a package prototype at its booth) also differentiates, with a custom slide-out tray held in a tube.
