The economic downturn in the US is leading to strong sales increases for store brand products, but high quality standards need to be maintained to make sure they are long-lasting, experts warn.
Private label bakery products continue to hold a strong foothold in
the growing UK market, accounting for 58 per cent of sales by
value, according to a study by Nielsen.
The leading French private label sweet biscuit maker, Biscuits
Poult, has received a €12.5m boost from buyout fund firm European
capital as the firm invests in the company's standing in the
domestic bakery market.
The global private label goods trend will continue to enjoy record
expansion and eat into famous brand profits if manufacturers fail
to adopt winning strategies to combat competition, say analysts.
Nestlé says it will embrace moves by hard discounters to sell more
branded products as part of its plan to recover from difficult
times on Europe's food and drink market.
A fresh round of price cuts from the two biggest UK food retailers
increases the pressure on suppliers' margins and intensifies
competition between own-label and branded producers, forcing them
to find new ways to adapt, writes...
UK speciality cake and bread maker Finsbury Foods has recovered
well from a rocky 2003, showing just how quickly a company can
progress by focusing on premium and indulgence trends across both
branded and private label sectors, writes...
