Biscuit baker gets cash boost

By staff reporter

- Last updated on GMT

Related tags Private label Leveraged buyout Biscuit Investment

The leading French private label sweet biscuit maker, Biscuits
Poult, has received a €12.5m boost from buyout fund firm European
capital as the firm invests in the company's standing in the
domestic bakery market.

The funds will be invested in the company's facilities - headquarted in Toulouse, France.

In July last year Biscuits Poult, which has an annual revenue of €121m, was taken over by private equity group LBO France.

The acquisition allowed the firm to consolidate increase its share of the bakery market and added the biscuit and cookie maker to a portfolio which includes cake and bread packagers Gault & Frémont and Finipar.

European Capital managing director Jean Eichenlaub said: "Biscuits Poult is the leader in the French private label biscuit market, which is the fastest growing portion of the biscuit market.

"Driven by retailers' focus on their own products and consumers' preference for lower prices but high quality, the market is decisively trending towards private label.

"Biscuits Poult's strong, long-standing relationships with retailers and hard discounters and its industry leading service ratings position it to be a primary supplier to meet the growing private label demand."

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