The gluten-free oat category remains fairly nascent but as the market matures, competition will heat up significantly, says the marketing head of Mornflake.
Poor grain prices have put a lot of pressure on business this year, but a gluten-free oat contract should take some of the weight off, says an Irish tillage farmer working for Glanbia.
Glanbia Nutritionals will start milling gluten-free oats in November at its Irish food grade mill - verifying the entire process with a closed-loop supply chain.