Dragon fruit is making the shift from niche to mainstream, says flavors giant Firmenich, which has selected the fruit as its flavor of the year for 2023 after it exhibited “one of the fastest growth rates of any ingredient we’ve tracked in recent years.”
Due to its longstanding association with wellbeing and strong consumer awareness, Firmenich forecasts that 'classic blueberry' will be the flavor of the year for 2020 as consumers rediscover its versatility.