Post Holdings CEO Rob Vitale said today that his firm’s $1.15bn move to buy smaller ready-to-eat cereal rival MOM Brands for $1.15bn was the “right move, at the right price, in the right category".
Consumers increasingly are turning away from cereal for breakfast in favor of nutrition-dense, on-the-go foods, creating a growth opportunity for consumer packaged foods companies that can offer fast solutions to the first meal of the day.
General Mills has brought back French Toast Crunch cereal to US shelves but has reformulated the product to align with “current nutritional goals”, it says.
Alpen bars targeting busy professionals are the first Weetabix products to be formulated specifically for the Chinese market, following the UK company’s majority buy-out by Chinese conglomerate Bright Foods in 2012.
DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER
Cereal pots appeal to consumers seeking faster, easier ways of eating breakfast, but manufacturers must go beyond simple, on-the-go pot packaging, says Datamonitor Consumer.
Kellogg has bid for a 51% stake in Egyptian biscuit and breakfast cereal firm BiscoMisr, according to a filing in Egypt’s stock exchange – a move which would makes sense, according to an analyst.
Deli breakfasts have boomed in the US as consumers seek faster, fresher alternatives to traditional ready-to-eat (RTE) cereal category, according to Nielsen.
Packaged, eat-at-home breakfasts remain the US favorite, but as restaurant competition rises manufacturers must make options easier and quicker, Datassential says.
The oat beta-glucan industry is tough as prices remain too high for most manufacturers, but as bigger players jump aboard Garuda International says business should be bolstered.
Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors
The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?
Granola has boomed in Japan because of its health promise and versatility and Western cereal firms could cash in further by playing up the trendy aspect, says a Datamonitor Consumer analyst.
Associated British Foods (ABF) has bought UK premium cereal maker Dorset Cereals in a deal rumoured to be worth £50m ($83.7m) - taking its cereal brand tally up to two.
A Kellogg’s restructure threatens 80 jobs at its Manchester headquarters, amid plans to relocate office functions such as supply chain, finance, human resources and IT to Bucharest, Romania.
Black ingredients are considered healthier in China and black breakfast cereals are making a debut splash in the market; a trend Western companies should take note of, says a Datamonitor researcher.
Consumers can eat up to 34% more calories when eating breakfast cereal with smaller flakes; a physical factor cereal makers should take a closer look at, says the lead scientist of a new study.
Increasing demand for healthy, ready-to-eat breakfast options, particularly across Asia Pacific, will fuel growth in breakfast cereal ingredients over the next five years, according to MarketsandMarkets.
Kellogg Australia reckons there’s a new breakfast cereal trend afloat as consumers replace traditional milk with yogurt or fruit juice, but Mintel’s innovation head says this is nothing new.
Weetabix has started to develop new products for China, focused on savory flavors and texture changes that will appeal to Chinese consumers, its global brand head says.
A tall teenaged boy kisses mum goodbye. Surfing at sunrise. Hypnotising taste. Nutritious energy. Superfood. Supermum. Stupid dad. And a public scale that weighs women as “Fabulous”. Yes, it’s breakfast advertising, Oz-style. But how much do Australians...
Oatmeal increases a sense of fullness and reduces hunger due to the viscosity and hydration properties of its beta-glucan content, according to research from PepsiCo.
Only 3% of Indians regard breakfast as an essential meal, nearly three-quarters do not eat an adequate breakfast each day and one in four skip it completely, according to a study sponsored by Kellogg’s.
The Advertising Standards Authority (ASA) has ruled that Cereal Partners UK must remove two adverts that compared the nutritional value of Cheerios to croissants and Nesquik to jam on toast.
Younger Mexican consumers have adopted healthier eating trends as US influence, obesity concerns and marketing efforts take hold, prompting a sharp rise in breakfast cereal consumption, according to Canadean.
An Australian consumer rights watchdog has branded liquid breakfasts’ nutritional claims as “dodgy” and “shonky” following an investigation into 23 brands.
US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an analyst.
New product development in the breakfast foods segment must be defined by health, portability and convenience to target key consumer needs in a snowballing US market, Mintel says.
Many successful food brands have a founding myth. In the case of Bear Naked Granola, it is the story of the co-founders offering “breakfast in bed” to the wrong person.
A better understanding of how the manufacturing parameters impact the production of granola could help the industry to create products that better match consumer expectations and have consistent quality, say researchers.
Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.
Declining volumes in the $9.51bn US cereals market can be blamed on “cyclical not structural” issues, and do not mean the category has peaked and will carry on going backwards, says Cheerios-maker General Mills.
Interest in cognitive benefits and claims is building in the food industry, with continued work to strengthen the science behind them, according to a leading nutritionist.
A surging Argentinian cereal market, underpinned by a health shift among consumers has prompted food group Arcor to launch a new cereal line in the country via its Danone joint venture company Bagley.
Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.
Chinese company Bright Food is reportedly in talks with Lion Capital to acquire British cereal maker Weetabix and could make its first mark on Europe, according to an analyst.
The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).
Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.
After banking on the cola as the main driver of its growth in India for two decades, PepsiCo is changing focus to push more healthy foods in the market, chief amongst which is Quaker oats, its breakfast cereal product.
