Breakfast

Flavorchem debuts breakfast collection for anytime snacking

Flavorchem debuts breakfast collection for anytime snacking

By Gill Hyslop

The all-day breakfast surged in popularity during the pandemic as consumers sought out comfort. Now, with 95% maintaining this trend, why should product developers limit these flavours to the morning-only occasion?

Hoogstraten sees huge potential for  berries in the breakfast segment, as more people zero in on health. Pic: GettyImages/Betsie van der Meer

Hoogstraten targets the British breakfast with BFY berries

By Gill Hyslop

The grower-owned Belgian cooperative has launched a mixed berry snack pack, noting the breakfast segment – especially in the UK – remains an untapped occasion to punt the consumption of better-for-you berries.

St Pierre research has found that 46% of Brits have opted for a breakfast or brunch date. Pic: St Pierre

Breakfast lies at the heart of romance in the UK

By Gill Hyslop

Two thirds of Brits believe that a first date should always include food, with 25% choosing to romance their partners at a food festival. This is confirmed by the rise of street food experiences in the UK regularly attended by 27% of the nation.

General Mills finds more families report eating breakfast together

General Mills finds more families report eating breakfast together

By Mary Ellen Shoup

Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.

Who are The Top 10 movers and the shakers of the US cold cereal market in the first half of 2017? Pic: ©iStock/Okea

Cold cereals USA: The Top 10 brands in the first half of 2017

By Gill Hyslop

A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day.  According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.

General Mills unveils key snacking and cereals lines for winter 2016

General Mills unveils key snacking and cereals lines for winter 2016

By Vince Bamford

General Mills is tapping key consumer trends – including simpler ingredient lists and sweet & spicy flavors – with a raft of upcoming and recently launched products. Here we round up a selection of the manufacturer’s key snacking and breakfast cereal...

Consumers prefer homemade breakfast to RTE packaged goods

What's for breakfast? Reinventing the first meal of the day

Consumers prefer homemade breakfast to ready-to-eat packaged goods, Datassential found

By Elizabeth Crawford

When it comes to breakfast, the vast majority of Americans want something quick and easy at home, but surprisingly most people prefer to make their first meal of the day “from scratch” instead of consuming a ready-to-eat or heat-and-serve consumer packaged...