Breakfast

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General Mills finds more families report eating breakfast together

By Mary Ellen Shoup

Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.

Who are The Top 10 movers and the shakers of the US cold cereal market in the first half of 2017? Pic: ©iStock/Okea

Cold cereals USA: The Top 10 brands in the first half of 2017

By Gill Hyslop

A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day.  According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.

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