Digestion may impact the antioxidant potential of wholegrain cereals and more human studies are needed to confirm their true activity, according to research.
There are no clear plans yet to lift Japan's ban on US western white wheat, a Japanese government official says following a meeting between its ministry and the USDA last week.
Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes. In future, however, they will need to spend more time targeting women, weekend warriors and consumers pursuing individual sports and fitness activities...
A newly developed cereal high in protein and fiber but low in fat, salt and sugar has hit the market to tackle the global obesity epidemic, its developer ViSalus says.
Food Standards Australia New Zealand (FSANZ) has released a consultation paper about the qualifying criteria for dietary fibre nutrition content claims.
2 Sisters Food Group has forged a licensing agreement with Premier Foods for the production, distribution, sales and marketing of its Hovis Breakfast Bakes range of breakfast biscuits.
Fruit and vegetable residues typically discarded in the manufacture of isotonic sports drinks could be a rich nutrient source for other foodstuffs like bars and biscuits, Brazilian researchers have found.
Asian agri giant and Kellogg’s joint venture partner Wilmar International has defended its palm oil operations and insisted it remains undaunted by the challenge of ensuring a sustainable supply chain.
Using ingredients from chick peas, dry peas and lentils - which are richer in fiber, protein, and micronutrients than gluten-free staples rice and tapioca flour - could significantly improve the texture, nutrient quality and shelf-life of gluten-free...
Indian consumers have universally steered towards healthier breakfast options over the last decade and oat cereals have far outpaced other choices, Nielsen research shows.
Younger Mexican consumers have adopted healthier eating trends as US influence, obesity concerns and marketing efforts take hold, prompting a sharp rise in breakfast cereal consumption, according to Canadean.
Kellogg has pulled LCMs and Coco Pops television adverts in Australia after the Advertising Standards Bureau (ASB) upheld a complaint from the Obesity Policy Coalition (OPC) that the marketing irresponsibly promoted high sugar products to children.
Interest in quinoa has surged among consumers in Europe and the United States – but the rapid increase in its popularity has also given rise to concerns about sustainable production.
The evidence to support the potential of whole grains and cereal fibers to reduce the risk of obesity, type-2 diabetes and heart disease is ‘moderate’, says a new position paper from the American Society of Nutrition (ASN).
The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation, cereal brands respond well in the market.
An Australian consumer rights watchdog has branded liquid breakfasts’ nutritional claims as “dodgy” and “shonky” following an investigation into 23 brands.
The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
Japan will not lift its ban on US Western White wheat imports until the American government provides detailed information on the extent of unauthorized genetically modified wheat found in Oregon, a government official says.
Cereal majors Kellogg and Cereal Partners Worldwide (CPW) are reviewing the UK Department of Health’s (DoH) front-of-pack voluntary labeling scheme, but one nutrition policy expert says they will never sign.
US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an analyst.
Rising demand in Asia and Africa will drive significant growth in global sugar consumption, according to a new Rabobank report. The report, Global Sugar to 2021, projects global sugar consumption to grow from 166 million tons to 203 million tons in raw...
Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium levels have risen or not changed, new findings show.
General Mills could have acted faster to disable YouTube comments on its new Cheerios advert as a flurry of racist remarks were made about the interracial family it featured, a marketing expert says.
Kellogg has launched a breakfast biscuit range in France, Spain and Italy to cash in on consumer desires for ‘dunkable’, handheld breakfast options on the continent, it said.
The Japanese government has placed a temporary ban on Western White wheat imports after unauthorized genetically modified wheat was found growing in the US.
The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop from the previously rejected settlement of $10.5m.
The US wheat market has failed to recover like its market counterparts, but despite this global prices will settle and supplies strengthen, according to Rabobank.
Sales of gluten-free bread and cereal in New Zealand are surging, but consumers are increasingly demanding egg and dairy free options too, according to grocery distributor Foodstuffs.
Only a handful of employees at Kellogg will be privy to the secret recipe of its newly formulated Special K brand for Europe as the cereal giant works to stave off mounting private label mimics.
A new partnership between Heartland Harvest (Illinois) and Harvest Innovations (Iowa) is set to deliver new gluten-free pasta to the food industry, tapping into a substantially growing sector.
Industry efforts to reduce and/or remove trans fats from food products have led to progress, but this progress is slowing, and the industry must continue its effort to reformulate, says a new report from Harvard School of Public Health.
Nutrition bars enter - and exit - the snacks aisle at the speed of light these days. So how has Clif Bar managed to sustain the kind of growth rivals can only dream of, year after year? Elaine Watson caught up with CEO Kevin Cleary to find out.
The UK was hit by an extreme wheat crisis last year forcing industry into import mode and forecasts suggest this trend may stay, says a commodity analyst.
While peanut flour has been around for years, recent interest in protein - particularly the plant-based variety - has sparked renewed interest, particularly in the nutritional bars market, according to one leading supplier.
Investment in cereal makes sense for Kellogg because it cannot sideline such an important segment but snacks should really be the priority, an analyst says.
Growth rates of several individual label claims under the health & wellness umbrella have started to level off, according to new research from Symphony Consulting.
Remember the gluey texture of the oatmeal your mom served you as a kid? Turns out, this is a good thing, according to new research comparing the satiating effects of oatmeal versus ready-to-eat cereals.
