Cereal & Cereal Bars

Nestlé's Battle of the Breakfasts ad campaign has stirred up controversy

Nestlé hits back at cereal ad critics

By Rod Addy

Nestlé UK has responded to critics of its cereal advertising that are claiming it contravenes Advertising Standards Authority rules, claiming the ASA has given the campaign the thumbs up.

Sugar and fat content in cereal bars on a par with coke and biscuits, study finds

Cereal bars: The sugary truth

By Kacey Culliney

Leading cereal bar brands are high in sugar, saturated fats and calories, with one product containing more sugar than a small can of Coke, finds new research.

Breakfast remains a local affair in China, says Mintel

China’s breakfast table: A local affair

By Ankush Chibber & Kacey Culliney

Manufacturers targeting China’s breakfast market need to realize it is a local taste affair if they are to capture consumers, according to Mintel.

The Australian Breakfast Cereal Manufacturers Forum (ABCMF) brings together Australia’s leading breakfast cereal manufacturers...

Oz cereal makers form regulation-facing alliance

By Ankush Chibber

The top Australian food industry body has formed an alliance of the country’s cereal makers with an eye on health and nutrition regulations for the growing industry.

Kellogg's eats its way into the snacks arena, at the expense of its cereals?

Snacks: Kellogg’s Q2 cereal killer?

By Kacey Culliney

As Kellogg posted its Q2 results, the spotlight was on its snacks dedication with key brands soaring as cereal sales dipped slightly.

Focus on cognitive health claims intensifies

Focus on cognitive benefits builds

By Rod Addy

Interest in cognitive benefits and claims is building in the food industry, with continued work to strengthen the science behind them, according to a leading nutritionist.

Kellogg settlement on attention cereal claims rejected

Kellogg settlement on attention cereal claims rejected

By Oliver Nieburg

Kellogg will need to negotiate a new deal in a class action dispute over advertising claims for its Frosted Mini-Wheats cereal after a US federal appeals court rejected a $10.7m settlement.

Work under-way in the UK to develop GM corn variety for Africa

UK scientists take on €8.2m grant for GM corn development

By Kacey Culliney

A €8.2m ($10m) grant has been given to researchers at the John Innes Center in the UK to develop GM varieties of corn that are able to absorb nitrogen from the atmosphere, thus eliminating the use of fertilisers.

Prebiotic breakfast cereal gets gold standard RCT support

Prebiotic breakfast cereal gets gold standard RCT support

By Stephen Daniells

Fortifying ready-to-eat breakfast cereal with prebiotic wheat bran extracts can selectively enhance the growth of beneficial bacteria, say results from a double-blind, randomized, controlled, crossover trial.

Kellogg's hopeful that it can pop open Pringles globally

Kellogg seals the lid on Pringles buy

By Kacey Culliney

Cereal giant, Kellogg, has sealed its buy-out of Pringles for US$2.7bn, set to triple international business and stack it into second place on the global snacks market.

Researchers develop new beta glucan-rich oats

Researchers develop new beta glucan-rich oats

By Caroline Scott-Thomas

Researchers at the University of Wisconsin claim to have developed a new oat variety that is richer in beta glucan, a compound that has been linked to heart health.

Kellogg's revamp - significant or hype?...

Kellogg’s revamps brand, but significantly?

By Kacey Culliney

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.

Unregulated mycotoxin found in cereals - FSA

Unregulated mycotoxin found in cereals - FSA

By Mark Astley

An unregulated, potentially harmful mycotoxin was found in over 10% of cereal sampled during a Food Standards Agency (FSA) survey, a report has confirmed.