The impact of reformulation: health hazard or brand boost?

The impact of reformulation: health hazard or brand boost?

Reformulation is vital in today's health-conscious bakery and snacks industries, aiming to modify product ingredients while preserving taste. Rising consumer demand for healthier choices and legal pressures, as in the UK, make reformulation essential.

However, it’s a process that requires more than just eliminating or swapping out an ingredient and poses many technical challenges for manufacturers. One of the biggest challenges, too, is the relatively poor understanding of how to change behaviour for the good and in the long term.

In an upcoming webinar, Bakery&Snacks will delve into these challenges and beyond.

Join us for Bakery&Snacks’ upcoming editorial webinar - “The Impact of Reformulation: Health Hazard or Brand Boost?” - where we tap some of the most influential voices in the sector to take a deep dive into the subject, to look at some of the challenges as well as the market opportunities and what producers should be doing to play their part.

The webinar is broadcasting live on Thursday, September 28, 2023 at 4:00 PM CET (Paris).


Katy Askew Katy Askew MD
IFIS Publishing

Mike Hughes Mike Hughes Head of Research & Insight
FMCG Gurus

Stella Kim Stella Kim Food Developer

Laura Wilson Laura Wilson Head of Public Health Nutrition
Food Standards Scotland

Gill Hyslop Gill Hyslop Editor