Kellogg

Kellogg's eats its way into the snacks arena, at the expense of its cereals?

Snacks: Kellogg’s Q2 cereal killer?

By Kacey Culliney

As Kellogg posted its Q2 results, the spotlight was on its snacks dedication with key brands soaring as cereal sales dipped slightly.

Kellogg settlement on attention cereal claims rejected

Kellogg settlement on attention cereal claims rejected

By Oliver Nieburg

Kellogg will need to negotiate a new deal in a class action dispute over advertising claims for its Frosted Mini-Wheats cereal after a US federal appeals court rejected a $10.7m settlement.

Kellogg's hopeful that it can pop open Pringles globally

Kellogg seals the lid on Pringles buy

By Kacey Culliney

Cereal giant, Kellogg, has sealed its buy-out of Pringles for US$2.7bn, set to triple international business and stack it into second place on the global snacks market.

Kellogg's revamp - significant or hype?...

Kellogg’s revamps brand, but significantly?

By Kacey Culliney

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.

Kellogg handed negative outlook on back of Pringles deal

Kellogg handed negative outlook on back of Pringles deal

By Oliver Nieburg

Cereal giant Kellogg has received a negative outlook from the rating agency Standard & Poor’s (S&P) as commodity volatility and integration costs from its Pringles acquisition are expected to harm margins.

Unite protesters targeted the Frosties and Rice Crispies maker Kellogg last week over a dispute involving its packaging supplier Mayr-Melnhof Packaging

Kellogg denies involvement in Unite row

By Dan Colombini

Cereal manufacturer Kellogg has distanced itself from the row over the dismissal of workers at one of its major clients after the union Unite targeted the firm in a bid to draw attention to the dispute.

Kellogg ordered to revise misleading sugar claims

Kellogg ordered to revise misleading sugar claims

By Oliver Nieburg

The UK’s Advertising Standards Agency (ASA) has told Kellogg to revise claims on its Coco Pops website that suggested sugar was unconnected to obesity, disease development and behavioural problems in children.

Kellogg chief executive John Bryant faced a grilling from analysts at last month's Q3 earnings call

Kellogg momentum has slowed again in Q4, claims analyst

By Elaine Watson

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.

Soon to contain 25% of the UK vitamin D RDA, after a Kellogg's commitment

Kellogg’s to boost vitamin D levels to 25% RDA in its cereals

By Shane Starling

Kellogg’s UK “evolving fortification” policies have led to a commitment made today to boost vitamin D levels in a range of children’s breakfast cereals to 1.25 micrograms – or 25% of the UK recommended daily intake (RDA).

Former Kellogg's UK md Greg Peterson: pastures new

Kellogg's UK md steps down

By Ben Bouckley

Kellogg's UK md Greg Paterson has stepped down, with the food manufacturer appointing a temporary successor until it finds a suitable long-term replacement.

Kellogg's backs research into cereal-derived prebiotics

Kellogg's backs research into cereal-derived prebiotics

By Jane Byrne

Funding of research at a Belgian university into how cereal-derived prebiotics benefit human health will enable the development of fibre-rich cereal foods with greater nutritional value, claims Kellogg’s.

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