Kellogg launches gluten-free Rice Krispies in Canada

- Last updated on GMT

Related tags: Gluten-free diet, Rice, Wheat

Kellogg has introduced Rice Krispies Brown Rice gluten-free cereal across Canada to complement the original variety.

Johanne Trudeau, Director,  Nutrition, Kellogg Canada said:"With an increasing number of Canadians being diagnosed with Celiac Disease, experiencing sensitivity to gluten or choosing to follow a gluten-free diet, consumers are looking for more gluten-free food choices and we are filling that need.”

The new cereal uses whole-grain brown rice to replace barley malt, which is the source of gluten in the original Rice Krispies.

It is produced in a separate facility that Kellogg said had been making gluten-free products for almost a decade.

Related topics: Kellogg, Markets, Gluten-free & Allergens

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