All news articles for January 2022

Tall bakes, like this chocolate double barrel tall layered cake decorated with strawberries, will be all the rage this year. Pic: Daria Nipot

Trendspotting

2022 will be the year of the statement bake

By Gill Hyslop

Cake and desserts producer BBF Limited said cake trends this year will continue to be influenced by social media, with budding Brits bakers constantly deferring to celeb icons and influencers to create that blow away celebration cake.

The Real Bread Campaign claims sourdough is essentially ‘different’ to other baked goods and should be in a category of its own. Pic: GettyImages/pidjoe

Real Bread Campaign presents its case to Defra

By Gill Hyslop

The Campaign has ramped up its efforts to lobby for an Honest Crust Act to enforce loaf labelling and marketing legislation in the UK and has sent Defra its motivation outlining ‘the case for a legal definition of sourdough bread’.

Getty Images / DjordjeDjurdjevic

Standout ingredients shaping the immune category

By Danielle Masterson

Shaklee's director of Product Innovation and Scientific Affairs opened up about formulating immune support supplements and what consumers need to know about immune-boosting ingredients.

Some of of the brands recognised as clean label frontrunners in 2022. Pic: AA

The world’s leading clean label trendsetters for 2022

By Gill Hyslop

Belgium’s Lotus Biscoff Spread, Ladurée biscuits from France, the UK’s Walkers Shortbread Fingers and Snyder’s of Hanover (US) are among the swathes of winners recognised by the 2022 A.A. Taste Awards.

Kellogg’s responds to Mexican breakfast cereal seizure

Kellogg’s responds to Mexican breakfast cereal seizure

By Gill Hyslop

Following the seizure of some of its cereals in Mexico over alleged contravention of the country's marketing laws, Kellogg’s told BakeryandSnacks it is still committed to wholesome, affordable food for Mexican consumers – no matter what age.

Frito-Lay has announced its annual massive Super Bowl marketing campaign, which includes a commercial featuring popular champs on a road trip to the Big Game. Pic: Frito-Lay

PepsiCo enlists Big Game champs for swag-filled run-up to Super Bowl LVI

By Gill Hyslop

With the countdown already ticking, Frito-Lay is doubling down on its mission to create even more smiles on ‘the Road to Super Bowl’ with swag, champion-packed commercials, in-person experiences and even limited-edition chips made from potatoes grown...

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