Kellogg’s responds to Mexican breakfast cereal seizure

By Gill Hyslop contact

- Last updated on GMT

Kellogg’s responds to Mexican breakfast cereal seizure

Related tags: Kellogg's, Mexico, Obesity, Breakfast cereals

Following the seizure of some of its cereals in Mexico over alleged contravention of the country's marketing laws, Kellogg’s told BakeryandSnacks it is still committed to wholesome, affordable food for Mexican consumers – no matter what age.

Earlier today, this site reported that Mexican officials had seized 388,000 boxes of Kellogg's Special K and Corn Flakes,​ which were in violation of law of marketing allegedly ‘unhealthy’ products to children by employing marketing tactics of cartoons.

Mexican official are doubling down on the country’s downward obesity spiral, now purported to affect 73% of the nation, making it the second most overweight populace in the world.

Kellogg’s, however, stands true to its strategy to provide Mexicans with nutritious choices.

It said it was the first food company in Mexico to actually include nutritional guides on products.

“For more than 70 years, Kellogg in Mexico has been committed to ensuring access to wholesome, safe and affordable food, labelled transparently so Mexican consumers can make informed choices about their diets,”​ a Kellogg’s spokesperson told this site.

“We provide extensive science-based nutrition information on the labels of products we sell around the world and Kellogg was the first food company in Mexico to include nutritional guides on its products.”

It added, “We work closely with government authorities. In fact, after discussions with the [Mexican] government, we are now shipping further revised product. We will continue to act in a manner to avoid adverse action by the government”.

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