News in brief

PepsiCo brings back seasonal Lay’s potato chips and Cheetos for winter holidays

By Douglas Yu contact

- Last updated on GMT

PepsiCo's holiday snacks were created for breakfast and for sharing. Pic: PepsiCo
PepsiCo's holiday snacks were created for breakfast and for sharing. Pic: PepsiCo
PepsiCo has launched a range of snacks for the winter holiday season, including re-introduced seasonal items such as Lay’s Wavy potato chips dipped in chocolate.

The chocolate-dipped potato chips is a mix of salty and sweet flavors, retailing for $3.99 per five-ounce bag.

The company said the products were created for for families and friends to share.

“From entertaining family and friends to holiday grocery shopping, PepsiCo is delivering holiday flavors that will satisfy everyone in the room,”​ it said.

For breakfast, PepsiCo is launching 13-ounce Quaker Life cereal and chewy bars in gingerbread spice for $3.59; 13-ounce Cap ‘n Crunch’s Christmas Crunch (a limited-edition cereal featuring Cap ‘n Crunch corn pieces with red and green berries in holiday-themed shapes) for $3.49; as well as 13-ounce Quaker Life cereal in pumpkin spice for $3.59.

Additionally, PepsiCo brought back Cheetos Snowflakes, which are available in four snowflake shapes, and Cheetos Sweetos holiday cinnamon sugar puffs, for a limited amount of time. Both retail for $3.49 per seven-ounce bag.

Frito-Lay North America reported total sales of $3.8bn for Q3, ending September 9, 2017. That represents a 3% increase compared to last year.

Quaker Foods North America posted $578m worth of revenue for the period, a 1% increase versus a year ago.

Related news