PepsiCo designs clothing line for 'fun Cheetos snacking'

By Douglas Yu contact

- Last updated on GMT

The new apparel and accessories, which were designed in partnership with Betabrand​, are aimed to make consumers “snack like a pro and protect their Easter from any residual dust,”​ the company said.

“We saw an opportunity to add a bit of Cheetos fun to the season to make those moments even more memorable,”​ senior director of marketing at Frito-Lay, Ryan Matiyow, said.


Frito-Lay was named the second best-selling chip and crisp brand online during the two-week period leading up to the 2017 Super Bowl​, this site previously reported.

Using caramel flavor

Additionally, Cheetos has launched Sweetos Caramel Puffs, which is “twice as sweet”​ compared to Sweetos Cinnamon Sugar Puffs. Both products are available for a limited time in stores across the US and through e-commerce channels.

BakeryandSnacks noticed on the packaging that the new flavor contains four grams of added sugar.

Caramel has been a popular flavor in both the snack and confectionery categories. An Ipsos eNation consumer survey conducted in January 2017, showed that almost half of Americans (44%) chose caramel as their favorite candy flavor to combine with chocolate, followed by mint at 19%.

IRI data indicated the caramel category’s sales grew over 3.6% in 2015, but dropped by 2.5% in 2016. 

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