Mountain Dew flavored Cheetos in Japan

Related tags Flavor

The limited-edition Mountain Dew Cheetos have hit shelves across Japan
The limited-edition Mountain Dew Cheetos have hit shelves across Japan
PepsiCo has developed another beverage-inspired flavor for its Cheetos brand in Japan – this time, Mountain Dew.

The snack major has launched the limited edition snack across Japan just months after​ its Pepsi-flavored Cheetos in August, 2013.

Frito-Lay Japan also developed cream stew Cheetos to the market at the end of last year – set to hit shelves across the country in March 2014.

Innovation expert, Steve Osborn from Leatherhead Food Research, previously told BakeryandSnacks.com that PepsiCo was clever launching innovative snack flavors into Japan​.

“It is interesting they have introduced it into the Japanese market given it is such a progressive and innovative market with different taste profiles and preferences to the West,”​ he said.

The Mountain Dew Cheetos are only available in Japan, but can be purchased online.

Related news

Show more

Related products

show more

Dairy proteins now available from Univar Solutions

Dairy proteins now available from Univar Solutions

Content provided by Univar Solutions | 20-Sep-2023 | White Paper

Foodology by Univar Solutions proudly partners with Leprino Nutrition as their North American distributor of nutritional ingredients and dairy products.

Clean Label Ingredients for Shelf-Life Extension

Clean Label Ingredients for Shelf-Life Extension

Content provided by Lesaffre | 19-Sep-2023 | White Paper

Product waste skyrockets without anti-staling agents and mold inhibitors. But consumers are scrutinizing labels more than ever before. How can you have...

Sustainability Claims Impact on Consumer Purchases

Sustainability Claims Impact on Consumer Purchases

Content provided by ADM | 07-Sep-2023 | Insight Guide

Discover what consumers say about sustainability claims versus what they do in the grocery aisle. Find out in this can’t-miss proprietary study from ADM:...

Cost-effective & efficient: Angel Prebake Solution

Cost-effective & efficient: Angel Prebake Solution

Content provided by Angel Yeast – Yeast and Baking Ingredients | 31-Jul-2023 | White Paper

After years of systematic research and practical application in the production process and essential ingredients for frozen dough, Angel's pre-bake...

Related suppliers

Follow us

Products

View more

Webinars