A US federal judge has ruled that Post Holdings Inc. must face class claims alleging it made false and misleading statements that several of its breakfast cereals are ‘healthy’ despite their high sugar content.
McVitie’s has cut the sugar content of nine of its biscuits by up to 10%, which will remove an estimated 785 tonnes of sugar from Brits’ diet every year.
Researchers have highlighted the importance of policies supporting healthy dietary habits among Canadian children after confirming the link of child-appealing marketing tactics to breakfast cereals with excess levels of sugar.
Thanks to drink manufacturers reformulating sugar out of their products, the UK’s Office for Budget Responsibility (OBR) now predicts significantly less revenue from the sugar tax - but does this really signal a change in the public diet?
The UK government has confirmed that it will introduce “clearer visual labelling” in relation to free sugars on packaged food and drinks - but it will be voluntary.
Stevia could help ready-to-eat cereal manufacturers reduce the sugar content in their products without affecting taste, according to stevia-derived sweetener manufacturer PureCircle.