Plant sterol leader Unilever will soon be able to expand its plant sterol-fortified, cholesterol-lowering Pro.activ range into home cooking and baking oils, if a positive opinion is mandated across the EU.
Unilever has applied to UK authorities for EU novel foods approval for its cholesterol-lowering phytosterol esters in liquid vegetable fats used in home cooking and baking.
Cholesterol-lowering plant sterols look set to appear in more
product categories in Europe, since the EC Commission has given the
green-light for their use in dietary supplements and rye breads.
Coca-Cola Services S.A. has applied to the UK's novel foods
committee seeking approval to market fruit juices, fruit nectars
and tomato juice with added plant sterols.
An innovative technology that allows for the addition of both plant
sterols and minerals to foods has won the backing of leading US
food manufacturer General Mills, which has licensed the product for
use in a range of foods.