There’s little room for whimsy when it comes to FDA compliance, particularly highlighted by the recent warning letter issued to Nashoba Brook Bakery that ‘love’ cannot be listed as an ingredient in its granola.
Oats-based foods company, Grainful, has announced it is entering the initial growth stages after a period of market testing, scale up and market validation. Its products will be available in over 1,600 locations across the US by the end of this year.
With Snapchat ads, a personalized ad generator, and the tagline “THIS. IS. EVERYTHING.,” Post Foods LLC believes it has the tools to target younger Millennials with surgical precision.
New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...
Eating instant oatmeal for breakfast may help to manage hunger better than the leading oat-based, cold cereal, says a new study funded by Quaker Oats with implications for weight management.
Kellogg Australia’s new Fibrelicious muesli expands the brand beyond its traditional flake format and taps into the ‘superfood’ seed trend, according to a Datamonitor analyst.
Remember the gluey texture of the oatmeal your mom served you as a kid? Turns out, this is a good thing, according to new research comparing the satiating effects of oatmeal versus ready-to-eat cereals.
PepsiCo’s Quaker Oats Company has invested in a programme dedicated to oat science and innovation, in a bid to elevate the understanding of the health benefits associated with oat consumption.
A court in Illinois, USA has rejected Quaker Oats’ motion to have a deceptive advertising case against it dismissed and has halted proceedings until four similar actions in California are resolved.
US cereal maker Kellogg targets the mushrooming heart healthy market with a new line extension – specifically aimed at women - to its Smart Start range.
