Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP of shopper psychology at Saatchi & Saatchi X.
Picking through ideas with Saatchi & Saatchi on shopper behavior: Part I
Saferpak, the UK-based food safety packaging organisation, has
released a new food safety training package on CD-Rom which aims to
draw attention to the many safety pitfalls and how they can be