Psychology

Saatchi & Saatchi X VP of shopper psychology: 'There are so many great, positive emotional engagements when it comes to snacks. What I see though, is that disappears when the shopper gets into the shopping experience.'

Picking through ideas with Saatchi & Saatchi X on shopper behavior: Part II

Snacks: Too much health, not enough joy? Saatchi & Saatchi X says maybe…

By Kacey Culliney

Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP of shopper psychology at Saatchi & Saatchi X.

Hygiene on a CD-Rom

Hygiene on a CD-Rom

Saferpak, the UK-based food safety packaging organisation, has
released a new food safety training package on CD-Rom which aims to
draw attention to the many safety pitfalls and how they can be
avoided.