A better understanding of the emotional impact of food can help manufacturers overcome the challenge of new products that fail, and also adapt to disruption in the industry.
Picking through ideas with Saatchi & Saatchi X on shopper behavior: Part II
Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP of shopper psychology at Saatchi & Saatchi X.
Picking through ideas with Saatchi & Saatchi on shopper behavior: Part I
Manufacturers must understand the difference between consumers and shoppers, tailoring marketing accordingly to secure purchases, says Saatchi & Saatchi X’s VP of shopper psychology.
People who eat during times of stress seek out food they consume through habit - regardless of how healthy or unhealthy that food may be, say researchers.
Researchers at the University of Ulster have found that girls
perform better on tests of attention and memory when they are given
beans and toast for breakfast.
Saferpak, the UK-based food safety packaging organisation, has
released a new food safety training package on CD-Rom which aims to
draw attention to the many safety pitfalls and how they can be
avoided.
