Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
As American celeb chef and 'Diners, Drive-Ins and Dives' pressenter Guy Fieri says, ‘we’re heading for flavourtown’ with a range of snacks that pack a ton of flavour, including a limited edition concept combining two best-selling flavours into...