‘Prolific’ flavor innovation, fortification and packaging adaptations from local brands has bolstered sales of hot cereal in Germany over the past few years, says a Mintel analyst.
Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.
US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an analyst.
