North America’s largest food company is capitalising on one of the most popular sporting events around the globe with an interactive online fan experience and three limited-time varieties inspired by teams playing in the final – but best off all, a trip...
Frito-Lay North America has signed up as a North American Regional Supporter for the 2022 FIFA World Cup, taking place in Qatar from 21 November until 18 December.
Single-item menus from popular quick-serve restaurants (QSRs) have created hot competition in the kids’ snacking category across the globe, says Canadean.
KP Snacks has gone pub-themed for the 2014 FIFA World Cup; recreating a local UK pub in Rio for the games and running a consumer competition fronted by celebrity pub landlord Al Murray.
Savory snacks are a perfect fit for the World Cup and industry has injected huge efforts into flavor development, pack design and marketing campaigns to draw the punters in, says the director general of the European Snacks Association (ESA).
Next year will see snack flavor trends shift to lemon, lime and salsa driven by the buzz around the Brazil World Cup, says flavor innovation head at Pringles EMEA.
