Food and drink companies need to turn their words on marketing to children into action, says European consumer rights group BEUC, as it calls 'game over' on marketing unhealthy food to kids.
The Northern European dimension of an industry led EU initiative to restrict snack advertising to children has been further strengthened by the decision of snacks maker Chips Group to sign up, said the European Snacks Association (ESA).
Estrella Maarud, the leading snack manufacturer in Northern Europe, has joined the EU advertising pledge that aims to promote healthier snacking choices and balanced lifestyles among children.
The European Snacks Association (ESA) is playing up a commitment to help curb obesity in Europe with the announcement that it has joined an EU initiative designed to restrict advertising to children.