Oldways Whole Grains Council is spearheading an effort to set standards for increasingly popular sprouted grains, which are popping up exponentially in more products as manufacturers try to catch consumers’ attention with better-for-you claims.
Few topics can spark a more spirited debate these days than gluten, and yet, as the Whole Grains Council/Oldways points out, misconceptions abound when it comes to gluten—especially within the larger scope of whole grains.
The Whole Grains Council yesterday launched its food stamp to the
general public at the Natural Foods Expo West show taking place in
Anaheim. Cynthia Harriman, head of the council, told Philippa
Nuttall how the food industry has reacted...
