Asa

The ASA agreed with Premier Foods and Allied Bakeries that the Warburtons' advert was misleading

Warburtons’ ad banned after Premier Foods complains

By Michael Stones

A national press advert from Warburtons – stating ‘No.1 Now London's biggest bakers’ – has been banned by the Advertising Standards Authority (ASA), after complaints from Premier Foods and Allied Bakeries.

Provexis winner: EU health claims enforcement may dish rotten tomatoes

By Steve Morrison

Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...

Nestlé's Battle of the Breakfasts ad campaign has stirred up controversy

Nestlé hits back at cereal ad critics

By Rod Addy

Nestlé UK has responded to critics of its cereal advertising that are claiming it contravenes Advertising Standards Authority rules, claiming the ASA has given the campaign the thumbs up.

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